That's what happened in the mid 60s after the incredible success of the Ford Mustang. Looks like it's going to happen to a new Camaro again!
I think the Free Press article writers are wrong, though. If the product is good, sales will not BE in the tank, regardless of the cost to put gas IN the tank. The market numbers just won't be enough to catch the headstart the new Mustang has.
Cue the old statement about those who fail to learn the lessons of history.
Mmmmmm. Mustangs. Dad had 'em. I learned to drive in a '72 Grande with the 351 V-8. The acceleration when it shifted from second to third with the pedal to the floor (2nd gear topped out at 90 mph -- oh, yes, it did) was like being shot out of a cannon.
ReplyDeleteOr, if my kids ask, that's what I heard, anyway.
Mustang and Camaro are brands that represent the best (and also the worst) in Detroit-think.
ReplyDeleteGM historically has always been reactive rather than proactive in particular market segments because of their cautious, conservative, and sometimes arrogant thinking.
Say what you want about Lee Iacocca and his heritage, but his leadership on the original Mustang concept represented a bold approach that made lots of money for Ford.
My sister bought a new 1964 Mustang when they first came out.
ReplyDeleteAfter she married in 1968 she sold it at her husband's urging to get a more practical car.
When that model became a valued collector's item she cussed him for years after that.